GOOGLE ANALYTICS 4
Introduction
As a digital marketing analyst, I utilize Google Analytics to track website performance, understand user behavior, and optimize digital strategies. Below, I showcase some key reports from Google Analytics that demonstrate my ability to analyze traffic, user interactions, and conversions.
Audience Overview - Understanding User Demographics
The latest Audience Overview reveals that there are 9 active users, with the majority coming from the United States (5 users), followed by China (3) and the Philippines (1). However, there have been no active users in the past 30 minutes, indicating a temporary drop in engagement.
In terms of language, English dominates, followed by Chinese, reflecting the linguistic preferences of the audience. However, there are significant data gaps in key demographic insights such as age, gender, and interests. This missing data limits the ability to create targeted content and refine marketing strategies.
Acquisition Overview - Traffic Sources
From the data, we see that most traffic comes directly to the site, indicating strong brand recognition or offline promotion, but referral traffic is minimal, and there’s no activity from Google Ads, suggesting room to expand marketing efforts. Additionally, there’s no recent user activity, so optimizing for peak times could boost engagement.
Engagement Overview
The website currently has low engagement, with an average session lasting only 27 seconds, minimal return visits, and declining user activity since January; I recommend optimizing the content, improving user acquisition strategies, and focusing on retention efforts like newsletters or interactive elements to boost engagement and encourage repeat visits.
Tech Overview
From the data, we can see that desktop dominates as the primary device category, with 77.8% of users accessing the site this way, while mobile contributes 22.2%. This highlights the importance of maintaining a seamless desktop experience while also optimizing for mobile to capture potential growth in that segment.
Windows is the most popular operating system (4 active users), followed by Linux and iOS (2 each), and Macintosh (1). This suggests prioritizing compatibility and performance testing for Windows environments. Chrome is the leading browser, indicating that most users prefer it, so ensuring compatibility and performance on Chrome should be a top priority.
In terms of screen resolution, 800×600 is the most common, with other resolutions like 1024×1024 and 375×812 also appearing, signaling a need for responsive design to provide a great experience across these varying screen sizes.
Finally, the absence of active users in the last 30 minutes suggests an opportunity to investigate user behavior to determine peak times and strategize campaigns, updates, or notifications to align with those periods for better engagement. Additionally, targeting desktop and Chrome users with specific optimizations and features may yield the best immediate returns.
Conclusion
By utilizing Google Analytics, I was able to derive valuable insights into user behavior, traffic sources, and website performance. These reports demonstrate how I use data to inform decisions, optimize marketing strategies, and drive results. The improvements in SEO, traffic growth, and conversions reflect my ability to apply data-driven strategies effectively.