LOGO / BRANDING
PolyCotton Originals
Polycotton Originals is a fashion-forward brand specializing in stylish menswear designed with simplicity and sophistication in mind. Crafted in collaboration with the world’s leading designers, our apparel combines modern aesthetics with premium quality. Perfectly tailored for millennials and Gen Z, our collection is designed to elevate your everyday style. With effortless shopping and direct-to-door delivery, Polycotton Originals makes looking sharp and feeling confident easier than ever.
Mood Boards
A mood board is a visual tool that combines images, colors, fonts, and textures to define the style and feel of a project. It’s used to organize ideas, inspire creativity, and align team vision in fields like design, branding, and marketing.
In my mood boards, I see sophistication and luxury, and I noticed that serif fonts suit the logo well. I conducted a competitive analysis of brands like Shein and Po:yo, which use wordmarks, so I decided to use a wordmark as well.
Typography Process
In my typography process, I conducted some experiments, and one of the serif fonts I selected is Cinzel, Baskerville, Garamond, and Bodoni. These fonts are considered modern and sophisticated, with a touch of luxury. I also experimented with sans-serif fonts and chose Futura and Raleway, which are modern fonts but have a more contemporary, clean, and minimalist feel compared to the classic elegance of fonts like Cinzel or Baskerville. I decided to use the serif font because of its simplicity, modern look, and slight touch of luxury. Finally, I like the combination of Raleway.
Serif Font
San Serif Font
Grid
nEUTRAL lOGO
Mock Up
